The website is an ecommerce unit who sells LED Therapy Lights worldwide. They have the Quality products and also a good name in the local market but they had to expand their name throughout the US and across the world too.
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Increased the sales which means our ads are getting clicks most of the times whenever showed on the SERP Decreased the Average Cost per click of keywords which help us in getting more clicks within the same ad spend
Managed to get more number of conversions with lower Cost per conversion.
The Revenue generated is now increased.
To increase the traffic, we need to dug deep and do a deeper keyword research in order to get high quality clicks and also optimized the product feed.
To increase the sales we need to add relevant and attractive ad copies which will help us in getting the visitor from the SERP to our website. We also need to check our landing pages that they are good enough and have adequate amount of content to convert the visitor.
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Platinum LED had an established Google Ads campaign, but without a dedicated PPC manager its efficiency had dropped.
Knowing that effectiveness and efficiency are especially important in the world of Digital Marketing, they approached us in need of an update.
