| 01Discover | Process audit — where time is actually going, and what's worth automating first | User & competitor research, information architecture, content inventory | Technical scoping, platform choice, integration mapping | Keyword & competitor research, technical SEO audit |
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| 02Build | Agent design, workflow automation, model & API integration | Wireframes, visual design, design system, interactive prototype | Front-end & back-end build, CMS setup, third-party integrations | On-page & technical SEO, ad campaign build, content production |
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| 03Launch | Testing against real conversations and edge cases before go-live | Usability testing, accessibility pass, stakeholder review | QA across devices, performance testing, staged rollout | Tracking setup, campaign launch, baseline reporting |
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| 04Grow | Monitoring, retraining and cost control as usage scales | New pages & surfaces as the product grows, design system upkeep | Ongoing maintenance, feature additions, uptime & security | Monthly reporting, iteration on what's converting, budget scaling |
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