Shopless

Our digital marketing strategy aims to serve businesses regardless of the industry to have a leading online presence on all platforms. Hooman Bahering, the founder of Shopless, an online marketplace approached Devex Hub to reach a wider audience, and have strong online visibility and reach on the internet. Shopless is a free marketplace intended for the people of New Zealand, where they can post ads and list products and services.

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Project Scope

The market is taking turns daily, which demands a strong, competitive and extraordinary strategy that could generate unexpected results.

  • Gather data from clients.
  • Set up a dedicated marketing team aligned with the project.
  • Conduct SEO audit and prepare reports, to find areas of improvement.
  • Regular communication with clients encourages complete transparency.
  • Create content promoting products and businesses.
  • Implement design changes to make the website user and mobile-friendly.
  • Implement an omnichannel marketing approach.
  • Encourage Geo-targeting, since the target location was New Zealand.
  • Send personalized emails to the target audience.

Solutions

With our marketing experts, we helped Hooman to spread the word about his business. We did this by conducting a thorough competitor analysis and keyword research. We implemented a search engine and social media strategy and set up optimized PPC campaigns in place making our client’s website more competitive.

We helped our esteemed client with some valuable changes that were implemented to the website from the development & designing end. Further, we helped the client to get closer to the target audience, generate brand awareness, increase the number of conversions and boost sales with our personalized digital marketing efforts. We worked on their link building & backlink creation for its growth to the top positions on Google.

Our clients' authority in the business advertising industry increased as a result of our strategic efforts to establish a global online presence. Every month, we reported analytics, conversions, and ROI, allowing us to gain deeper insights into the activities that were proportionate to deliver the best results.

After we engaged with Shopless, Hooman was happy to get around 5000 visitors per month to the website, and the website’s Global rank improved to 739,713 which is lightyears better than its previous rank.

Challanges

With every new project, we come across, a distinct set of challenges are presented to us. We administered each challenge with a groundbreaking approach.

  • Promote and spread awareness about their brand.
  • Driving relevant traffic to the website.
  • Targeting the right audience effectively.
  • Lead generation using social media.
  • Keeping up with the changing trends.